My Work

Selected Projects

From value-sensitive design to cross-cultural research, each project represents my journey from business analysis to human-centered design.

Featured Projects

Code-based projects demonstrating my technical and design thinking

FeaturedLive

Anti-Dark Pattern Fintech Widget

Value-sensitive design that helps users visualize the real cost of BNPL decisions. Using code to protect user wellbeing rather than exploit it.

FeaturedLive

Cross-Cultural Trust Translator

Translating complex product information into trust-based visual languages for rural users. Addressing WEIRD bias in information design.

Design thinking and strategic work

Fast-casual dining reimagined

Award-winning service design for a differentiated restaurant experience. Complete brand identity, service blueprint, and operational flow.

Ready-to-eat hotpot for Gen Z

Culturally relevant CPG product with sustainability focus. From consumer insights to packaging design to go-to-market strategy.

Building bridges to meaningful connection

Community discovery platform with trust-centered UX. Designed to combat social isolation through authentic in-person connections.

AI-assisted emotional wellness

AI-powered communication and wellness companion for relationships. Trauma-informed design with ethical AI interaction patterns.

I'm always open to discussing new projects, creative ideas, or opportunities to be part of your vision.